Post by westgold on Apr 27, 2014 15:07:32 GMT 9
SPOTIFY, a popular music streaming service app, is now in the Philippines offering Filipino users a different musical experience. Boasting 30 million songs in its catalogue, Spotify compiled the world’s music in an accessible Web portal that can be accessed by its 24 million active users.
Spotify director for Asia Sunita Kaur
Created in Sweden in Oct. 2008, Spotify is now in 56 countries like the US, Australia, France, Italy, Spain, Germany, New Zealand and Argentina. In September last year, Spotify opened in Asian markets like Malaysia, Singapore, Hong Kong and Taiwan.
“We are changing the way people listen and appreciate music. We provide access to music easily, quickly and with good quality. Spotify is able to give you that. It is free, safe and all legal,” said Sunita Kaur, Spotify director for Asia. “This is our promise to music fans in the Philippines. We offer you the best free music experience ever. Before it is only available on desktop, but now you can find it across platforms: tablet or mobile. No other service can offer this kind of access.”
Spotify with its sleek, redesigned interface allow users to search and discover new music, create and share playlists, and follow friends and favorite artists. Spotify can also be shared on social networking sites like Facebook and Twitter, blogs and even in emails.
The Spotify Premium delivers the same kind of music experience offline so users can play any song, anywhere with the absence of ads. For a minimum monthly payment of P129, Filipino users can avail of the Spotify Premium service. To date, there are over 6 million paying Spotify subscribers.
Answer to piracy
As shared during the Spotify launch, the proliferation of digital music started in the early 1980’s with the launch of audio CDs. With the onset of the Internet, the music industry suffered from piracy by half a billion of people listening to music illegally, contracting revenues by as much as 52 percent. In 2012, iTunes made listening to digital music legal over the Internet, but piracy remained to be a huge problem.
In the Philippines, the music industry loses about P3B in revenue per year due to piracy. It is so prevalent that 83 percent of recorded music sold is pirated and 95 percent of downloaded music is illegal.
According to Kaur, Spotify built a free music streaming service that could rival piracy. “It is so easy to say stop piracy, but we believe it is more effective to have an alternative.”
By pairing audio service with visual advertising, Spotify was able to create its community of subscribers that brought in revenues from digital music. “So, every time you play a song or listen to an album, there will be money going back to the artist. It is a big call out to support the artist you love,” Kaur added. Since its launch, Spotify has paid over $1 billion in revenues to rights holders.
In support of the local music industry, Spotify made sure that it gave due exposure to Filipino music artists. “A big part of our content is original Filipino music or OPM. We have hit songs from the likes of Gary V. to Sarah G. and other acts such Up Dharma Down. Since we are present in many countries, we are also able to bring Filipino music to other markets,” explained Kaur.
Local partner
According to Globe telecommunications, the market’s behavior in appreciating music is rapidly changing. They reported that 12 percent of weekly online hours are used up to watching music videos. More and more Filipino users are turning to their mobile gadgets such as phones and tablets with 71 percent prefer using mobile phones when listening to music. In addition, 24 percent of Filipino users stream music on mobile phones while 3 percent prefer their tablets.
Spotify partnered with Globe telecommunications so pre-paid, post-paid and Globe Tattoo subscribers can surf and get access to the music streaming service. For as low as P10 a day, Globe subscribers can enjoy 10MB internet surfing and free music via Spotify.
manilastandardtoday.com/2014/04/26/spotify-now-in-philippines/
Spotify director for Asia Sunita Kaur
Created in Sweden in Oct. 2008, Spotify is now in 56 countries like the US, Australia, France, Italy, Spain, Germany, New Zealand and Argentina. In September last year, Spotify opened in Asian markets like Malaysia, Singapore, Hong Kong and Taiwan.
“We are changing the way people listen and appreciate music. We provide access to music easily, quickly and with good quality. Spotify is able to give you that. It is free, safe and all legal,” said Sunita Kaur, Spotify director for Asia. “This is our promise to music fans in the Philippines. We offer you the best free music experience ever. Before it is only available on desktop, but now you can find it across platforms: tablet or mobile. No other service can offer this kind of access.”
Spotify with its sleek, redesigned interface allow users to search and discover new music, create and share playlists, and follow friends and favorite artists. Spotify can also be shared on social networking sites like Facebook and Twitter, blogs and even in emails.
The Spotify Premium delivers the same kind of music experience offline so users can play any song, anywhere with the absence of ads. For a minimum monthly payment of P129, Filipino users can avail of the Spotify Premium service. To date, there are over 6 million paying Spotify subscribers.
Answer to piracy
As shared during the Spotify launch, the proliferation of digital music started in the early 1980’s with the launch of audio CDs. With the onset of the Internet, the music industry suffered from piracy by half a billion of people listening to music illegally, contracting revenues by as much as 52 percent. In 2012, iTunes made listening to digital music legal over the Internet, but piracy remained to be a huge problem.
In the Philippines, the music industry loses about P3B in revenue per year due to piracy. It is so prevalent that 83 percent of recorded music sold is pirated and 95 percent of downloaded music is illegal.
According to Kaur, Spotify built a free music streaming service that could rival piracy. “It is so easy to say stop piracy, but we believe it is more effective to have an alternative.”
By pairing audio service with visual advertising, Spotify was able to create its community of subscribers that brought in revenues from digital music. “So, every time you play a song or listen to an album, there will be money going back to the artist. It is a big call out to support the artist you love,” Kaur added. Since its launch, Spotify has paid over $1 billion in revenues to rights holders.
In support of the local music industry, Spotify made sure that it gave due exposure to Filipino music artists. “A big part of our content is original Filipino music or OPM. We have hit songs from the likes of Gary V. to Sarah G. and other acts such Up Dharma Down. Since we are present in many countries, we are also able to bring Filipino music to other markets,” explained Kaur.
Local partner
According to Globe telecommunications, the market’s behavior in appreciating music is rapidly changing. They reported that 12 percent of weekly online hours are used up to watching music videos. More and more Filipino users are turning to their mobile gadgets such as phones and tablets with 71 percent prefer using mobile phones when listening to music. In addition, 24 percent of Filipino users stream music on mobile phones while 3 percent prefer their tablets.
Spotify partnered with Globe telecommunications so pre-paid, post-paid and Globe Tattoo subscribers can surf and get access to the music streaming service. For as low as P10 a day, Globe subscribers can enjoy 10MB internet surfing and free music via Spotify.
manilastandardtoday.com/2014/04/26/spotify-now-in-philippines/